untapped marketsniche personasformats nobody has run yetbold templateswhitespace in the feedthe hook nobody has testedthe angle competitors missedcreators who actually convert
We Build Whatyour competitorsCan't See.
We turn customer behavior, creative performance, and competitive blind spots into direct response advertising systems that consistently produce better creative. Through structured experimentation, production strategy, and continuous iteration, we help brands build repeatable growth instead of relying on isolated wins.
The scale of the brands, budgets, and creative we've led.
8 FigureDTC Brands
7 FigureMonthly Paid Social
10,000+Creative Tests Led
How We Work
Most brands don't need more creative. They need a better way to decide what to make. Better creative is almost always the result of better decisions, made before production ever begins. That's why every engagement starts with the KAIT Method.
Built across
40+ Brands
1,000+ Concepts
Thousands of Creative Assets
01 / Strategic DiscoveryKnow the Customer.Strategy comes before creative. Before anything gets made, we read the whole system: performance data, the creative already running, the language customers use, competitive positioning, landing pages, and what your team can realistically produce. The goal is never more ideas. It is fewer, better bets. Most accounts are not short on concepts, they are short on evidence about which concept is worth funding.Creative IntelligenceCustomer ResearchCompetitive Analysis
02 / Experimentation FrameworkAnalyze the Opportunity.Opportunities only matter once they become a roadmap. Every concept carries a hypothesis, a success metric, and one variable worth isolating, so the result is an answer instead of an opinion. Tests get sequenced by what they teach, not by what is easiest to produce. Volume without structure is spend. Structured volume compounds.Messaging StrategyGrowth RoadmapsHypothesis Design
03 / Creative Development & ProductionIterate with Purpose.Execution should never dilute the strategy. Every concept becomes a production-ready brief: hook, messaging, creative direction, shot list, success criteria. Then we stay with it. We have produced, directed, shot, and edited, so we know exactly where a strategy gets lost between the brief and the timeline. Whether we lead your team, direct creators, or cut the work ourselves, the idea that tested is the idea that ships.Creator BriefsPerformance ScriptsCreative Direction
04 / Performance OptimizationTransform Performance.Launch is where the learning starts. Every asset is read back against the hypothesis it was built on: what held attention, where it lost people, which message actually did the work. Those answers set the next round of messaging, direction, and testing priorities. The goal was never one winning ad. It is a system where each round starts smarter than the last, so the advantage compounds instead of resetting.Creative ReviewsEditorial DirectionPerformance Optimization
This portfolio brings together work we have personally shot and edited alongside campaigns we led through creative direction for UGC creators, influencers, and celebrity talent. Different execution, one standard: performance.
Brands We've Helped Scale
Case study
Great Creative Isn't Luck.
ClientDTC fitness brand
ChannelMeta
AudienceWomen 34–52
The challenge
Creative fatigue
Performance plateaued
No repeatable framework
The system
01ResearchPersonas · Reviews · Communities · Meta data
02InsightPain points · Motivations · Blind spots
03HypothesisA claim worth proving, one variable at a time
04TestHooks · Angles · Frameworks · Landing pages
05FrameworkThe pattern behind the winner, written down
06ScaleRebuilt across audiences, formats and channels
The breakthrough
Dramatic storytelling beat feature-first creative. Lead with the story they already live, introduce the product second.
The outcome
2×ROAS
Click-through rate
Cost per acquisition
Landing page conversion
Engagement
01 / Direct response
Client Footage & UGC
TRX
Charix
Flo Pilates
Hedley & Bennett
HexClad
Hollow Socks
HUG Sleep
Laura Geller
Proven Skincare
Rent the Runway
Storyboards
The Patch Brand
Tovala
TRIO Beauty
Vetchy
Xena Workwear
Play
Lomi
Play
Begin Health
Play
Curology
Play
Jambys
02 / Celebrity
Celebrity-Led Campaigns
Play
Laura Geller
Bethenny Frankel
Play
Laura Geller
Jennie Garth
Play
Bliss
Katharine McPhee
Play
Laura Geller
Katharine McPhee
03 / Static
Built to Win the Scroll
Every static was designed with intention. From concept and copy to composition and creative testing, these images were built to stop the scroll, communicate instantly, and drive action.
These aren't isolated metrics. They're symptoms of a creative system that isn't built to learn. We partner with a handful of brands each quarter to identify what's limiting performance, uncover the ideas that move the numbers, and build a repeatable creative system that consistently produces stronger ads and more efficient growth.
The packages
Ways We Can Work Together
More than creative. A thinking partner.
We don't disappear for 5 days and come back with a folder of assets. We work alongside your team, challenge assumptions, simplify decisions, and build systems that make every round of creative smarter than the last. The goal isn't just better ads. It's a better way of making them.
Perfect for brands that know their creative isn't performing as well as it should but aren't sure what's holding it back or where to focus next.
What's included
Performance review
Competitor analysis
Customer insights
Audience personas
Winning hooks & angles
Creative fatigue audit
Growth opportunities
Prioritized action plan
You receive
1Creative Opportunity Report
1Live strategy walkthrough
02Briefs
Creator Brief Sprint
$2,0005 business days
Perfect for brands with an established creator or influencer network that need production-ready briefs to guide their next round of UGC.
What's included
Creative strategy
Customer insights
Messaging
Creative concepts
Hooks
Shot lists
Visual references
Production guidance
Testing recommendations
You receive
10Production-ready creative concepts, each with a corresponding creator brief
Every brief covers creative objective, hook, core messaging, creator direction, shot list, talking points, visual references, production notes, success criteria.
03Briefs
Editor Brief Sprint
$2,0005 business days
Perfect for brands sitting on a library of UGC or creator content that need production-ready editor briefs to turn existing footage into high-performing ads.
What's included
Creative strategy
Footage analysis
Messaging
Creative concepts
Hooks
Edit direction
Visual references
Performance recommendations
Testing recommendations
You receive
10Production-ready creative concepts, each with a corresponding editor brief
Every brief covers creative objective, hook, core messaging, edit direction, scene-by-scene structure, visual references, motion graphics and text callouts, music and pacing, success criteria.
Most complete
04Full production
Launch-Ready Creative
$4,0007 business days from product arrival
Perfect for brands that want fully produced performance creative that is ready to launch, with nothing left to hand off.
What's included
Creative strategy
Scriptwriting
UGC production
Video editing
Creative variations
Final exports
You receive
4Fully produced concepts
12Performance variations
24Launch-ready assets
Delivered in 9:16 and 1:1, exported for paid and organic.
Add-ons
Production, On Its Own
Bolt either onto a package, or book them standalone when your team already has the strategy and just needs footage.
Kait on camera
UGC On-Camera Footage
$600
Perfect for brands that need authentic, creator-style footage filmed and ready for their editing team. Kait is the creator on camera, shooting and delivering every clip herself.
20On-camera talking points
20Raw clips, 8s minimum
Product interaction
Lifestyle B-roll
Multiple angles & takes
Organized, edit-ready files
Unlimited paid & organic rights
Send a script or talking points, or give general direction and we will write the messaging based on what performs.
Sample reel
On-camera delivery and high-quality product B-roll, shot in house. Take the raw files organized and ready for your editor, or have us cut them into launch-ready ads.
Product
Product B-Roll Package
$500
Perfect for brands that need premium product footage to strengthen existing ads or build new creative.
Kait leads creative strategy for DTC and ecommerce brands, combining strategy, performance marketing, and production to build creative systems that drive growth. Her role is to determine what gets made, why it gets made, how it gets tested, and how success is measured. What she enjoys most is solving the puzzle behind performance. Every winning ad, customer insight, and performance trend reveals something about why people buy. Her job is turning those insights into better creative decisions and stronger business results. She began her career producing original television content for ABC and NBC affiliates, where she learned to tell compelling stories, make confident creative decisions, and execute under pressure. Today, those instincts are paired with experimentation, customer research, and performance data. AI is a core part of her workflow, helping her accelerate research, analysis, creative development, and production. It doesn't replace strategy. It gives her more time to focus on the thinking that moves the business forward. Whether she is leading a creative team or building campaigns herself, her approach is the same: understand the customer, challenge assumptions, test relentlessly, and continuously improve. To her, creative strategy isn't about making more ads. It's about understanding people and building systems that help brands grow.
“
I grew up wanting to do exactly this. Every day, I get to solve problems, uncover opportunities, and help brands grow through creative that actually makes an impact.
It never feels like just a job because it feels like I'm exactly where I'm supposed to be. Working alongside ambitious founders and teams is something I never take for granted, and it's a privilege I hope to keep doing for the rest of my life.
Behind the work
15 Years Behind the Camera.
For the past 15 years, I've been producing, directing, filming, and editing stories across broadcast and digital media. That experience shaped the way I approach every project today, combining creative instinct with strategic thinking to produce work that performs.
On location for an interview shoot. The llama was not in the brief.Beauty segment, network affiliate studio.Field production. Camera, audio, and a lot of mud.
ITLYN
